Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. Support your answer with reference to a range of examples from three media platforms. [32 marks]
Write up a detailed plan with examples from your Ill Manors case study on your blog.
This should include all three media platforms and at least FIVE paragraphs.#
Intro- Introduce case study (iLL Manors), industry(British Film Industry) and texts (A Field in England, 71 and/or one other film).
Para 1 - E- Media (ILL Manors)
Tag London Campaign- promotional campaign linked to soundtrack- projecting tweets.
original, imaginative & attract audiences, controversial, engaging, political
Maintain - UGC (User Generated Content)
Para 2 - Broadcast
Music Video- Visuals &political content/ news footage, actors-synergy/identification, uses and gratifications (personal identity)
Trailer- Narrative structure- main characters are not particularly important in the film- makes the audience think that its just an urban London film.Traditional/conventional (Todorov)- seems more accessible.
Para 3- Broadcast/ E-media
TEDx Lecture- imaginative- contextualises the film, characters and motivations
Plan B/ Revolver Ent going beyond his typical fan base (middle class) ''Guardian reader'' - social/politics, social class (how inequalities in society can be addressed).- this helps attract and maintain different types of audiences.
Para 4- Print
Branding- how its constructed- mise en scene- costume/font/image/setting/ colour scheme
CD Packaging/DVD/ Film Posters/ Billboards (add website later)
No comments:
Post a Comment