iLL Manors Official website
1) What examples can you find of the Ill Manors brand on the Ill Manors website homepage screengrab above?
The iLL Manors logo is shown right about the menu to give the audience a sense of recognition. The title is also seen on various places in the setting e.g on the wall- which reads ''iLL Manors buy now''. At the top, there is information on how to access the film (which is by buying a DVD, Blu-ray- or on demand). This acts as a ''call to action'' and offers ways in which the audience can see the film.
Some of the characters from the film are also seen on the right hand side of the page, however the way in which they are arranged doesn't correlate with their significance in the film. For example, ''Ed'' is placed in front of the other characters on the page, which suggests that he could be the main character in the film, which is not true. Furthermore the color scheme is used on other publications e.g the DVD cover.
2) How does the website encourage the audience to buy or interact with Ill Manors products?
The contents on the left, show ''links'' to various social media sites that the audience could visit to interact with the film. The option of ''buy now '' also allows the audience to get a copy of the film.
The contents on the left, show ''links'' to various social media sites that the audience could visit to interact with the film. The option of ''buy now '' also allows the audience to get a copy of the film.
3) Now look at Plan B's official website. How does it use social media in terms of content and design? Why might the website designers have wanted to create the look and feel of a social networking site?
The layout of the website is similar to the layout of Twitter as it has a promotional image at the top of the page. This appeals to the target audience who use social media regularly. It could be seen as more accessible and interactive.
5) Why do you think social media is overtaking official websites in terms of film promotion?
Nowadays, the most interviews and promotional content is posted either on the film's website or on Youtube, therefore different social media platforms can easily direct audiences to these clips to help spark interest and promote the film.
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