Ill Manors e-media: Tag London campaign

1) Summarise the Ill Manors Tag London campaign in 100 of your own words.
''Tag London'' , was a ''launch campaign'' for Plan B's album, which prompted fans to comment on the current status on the UK and reflect on the album and its narrative, using the hashtag #ILLMANORS. Fans who tweeted were also given a direct link to the ‘’Soundcloud set that hosted tracks from the album before it was fully released.'' In total, 300 tweets were recreated by graffiti artists and were projected 100ft high onto famous London landmarks, which were then photographed and sent back to the individual users. It combined traditional and digital media and was able to use an ideal platform (Twitter) to reach a ‘’socially and politically connected audience’’.

2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?

It allowed fans to get ''exclusive'' access to the album,as those who tweeted using the hashtag #ILLMANORS , were allowed to hear some of the tracks before the album was fully released. This helps promote Plan B and the soundtrack as it creates interest- the method of combining digital and traditional media was creative and unique. 

The campaign would also help promote the film as it revolves around similar issues, such as the representation of the lower working class. This will allow audiences to see what film might be about and persuade them to go see it.

3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
The campaign was promoted as a video on Youtube (as shown on plan B's website ) and includes some clips from the main song ''iLL Manors'' from the soundtrack. This therefore creates synergy as it allows the audience to recognize the song from the promotional video. Also on several print texts, there have been references to social media networks, especially Twitter, which allow the audience to interact with the film. 

Furthermore, in terms of the tweets and their message , there have been discussions about some of these issues (representation of the youth) in videos such as the TEDx Lecture.

4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.

In the new age of technology, the option of campaigning through ''traditional media'' such as print or on the radio, is outdated (except from the older generations). Therefore UGC's are better as they allow the target audience, which would mostly be a young demographic, (aged between 16-25) to interact with the campaign and create interest in the film. It allows the audience to engage with one another allow them to express their thoughts on a given subject. The whole idea of a UGC, also creates controversy and will attract other audiences, such as the average ''guardian reader'' to engage with the campaign.

5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

1) ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS
This tweet could appeal to the middle/upper class as well as teenagers, as it refers to the actions of each social class,and how they are judged on their actions due to stereotypes created by the media. This could link to the Tedx lecture as Plan B also compares the two social classes in a similar way,

2) @4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP
This tweet could appeal to a younger audience aged between 16-28 as it refers to the reformation of a person , through ''money and love''. By asking this audience how they can do this, the target audience will be inspired to work harder and dedicate themselves to achieving their goals. 

3) #ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN
This could also appeal to a younger audience as it refers to David Cameron, who also made an appearance in the montage that was used in the ill Manors music video. 

4) #ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB
This tweet links to the Tedx lecture as Plan B also refers to the treatment of youths, by the middle/upper class, based on stereotypes.

5) #ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB
This links to the music video as it also discusses issues that have ''broken britain'' and how people responded to it.