1) What does this tell us about Plan B's intentions in making the film?
Plan B states that he wanted audiences to feel shocked and quite disturbed after watching the film, as it captures the extreme reality of the lives of those in the ''underclass''.
2) What do we learn about the production process for Ill Manors?
They were able to cast actors/actresses from schools so that they could portray their characters more realistically. They used locations that were actually used by drug dealers to make the narrative more realistic.
3) What can you tell about the possible target audience from this short documentary?
It was aimed at the upper/middle class, as well as the youth, to change their view of conflicted young individuals like the ones in the film.
4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the 'making of' documentary.
Although it reinforces some stereotypes by representing the youth as criminals, the narrative as a whole shows how and why this sector of society acts the way they do. This could therefore help the upper/middle classes to understand what they go through and find a way to help them.
Broadcast/online
Plan B interviewed by SBTV while he was editing Ill Manors.
Plan B interviewed by SBTV while he was editing Ill Manors.
1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.
SBTV is a media platform, that promotes new urban music. It YouTube channel, created in 2006, features ''street shot'' freestyle raps and music videos from a variety of artists. It was founded by Jamal Edwards, and now features lifestyle interviews, and event coverage. It soon became popular after Edwards began providing footage of UK Grime artists such as Dizzee Rascal, Wiley and Chipmunk. Later he would also feature more popular artists such as Ed Sheeran, Jessie J and Nicki Minaj.
The target audience for this interview would be teenagers (aged 14-18), who are mostly male, as it is quite playful and ''informal''. Both Plan B and the interviewer, Sean, use profanity and slang which the target audience would relate to;however they still manage to fulfil the purpose of the interview and inform the audience on the status of the film. For example, when Sean asks Drew if he had to ''bang it out in a certain amount of time'', he refers to the time in which Drew had to finish editing and whether or not he had to rush it so that he could be done with it.
In terms of demographics, the target audience would fall into the D,E bracket as they would mostly be unemployed or still in school. In terms of psychographics they would be strugglers or mainstreamers.
2) What is the audience appeal for an interview like this? How does the opening of the clip emphasize this appeal?
The interview is entertaining and also provides some sort of information on the film. The opening shows the interviewer, Sean, trying to sneak into the studio that Drew is working in. It also has some comedic element e.g when Sean tried to steal the painting of the wall and failed.
3) How is Plan B (the brand) represented in this text?
It is represented as a brand that is solely aimed at young people,as it is ''informal'' and ''unprofessional'' unlike other brands. This may be the reason why it appeals to this audience as they look for brands which represents them whilst providing them with opportunities and ideas about the film industry that they may be interested in.
Promotional film on SOHK.TV
SOHK.TV is an online channel for those who are interested in film. It features exclusive interviews and ''creative insights'' into upcoming films (which are mostly arthouse).
2) Why is Ill Manors a good fit to promote on SOHK.TV?
It is considered an arthouse film as it was created by an amateur director, and features actors who are unknown (although now Riz Ahmed and Ed Skrein are popular actors). Also it has the typical narrative/genre of an arthouse film- it explores the lives and struggles of a sector of society that deserve more.
3) What kind of audience would subscribe to SOHK.TV? Is it a different audience to the main target audience for Ill Manors? Why might this benefit Ben Drew and the institutions behind Ill Manors?
Mostly arthouse fans who are well educated and open minded about certain topics and opinions. This is different to the main target audience for ill Manors, who are mostly teenagers aged between 17-24.
Television- Jonathan Ross show
It was first aired on the 3rd of September 2011 on ITV. It was then moved to BBC One and renamed Friday Night with Jonathan Ross. He has been known for making extremely inappropriate remarks on the show an has had some conflict with the BBC.
2) Identify the target audience for this interview (demographics/psychographics) and say why.
Mostly males who are middle class, aged between 25-40.
3) What is the audience appeal for a programme like the Jonathan Ross show?
The appeal is likely to be entertainment and diversion- the show lets people take a break from their stressful lives and listen to stories about the personal lives of celebrities.
4) How is Plan B (the brand) represented in this text?
He still seems passionate about changing people's view on society and the representation of youths.
Radio- BBC Radio 1
1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?BBC Radio 1 has about 9,562,000 listeners per week( according to RAJAR Dec 2016). However this figure has declined over the years (now at 5.4 mill listeners per week). This may be due to different media platforms such as their Youtube channel -more people are watching videos on their channel rather than listening to the show on the radio. Also listening to the radio, in genera, is not popular amongst teens these days.
2) Who is the target audience for BBC Radio 1?
Mostly teenagers/young adults aged 15-25, who are either in full time education or part of the working/middle class. They are more likely to be aspirers or explorers.
3) How does Plan B promote Ill Manors in this interview?
He talks about the cast and how the film reflects British society nowadays.
4) What representation of Plan B can we find in this interview?
He is passionate about changing people's view on the youth and society as a whole.
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