Ill Manors broadcast platform: film trailer analysis

1) What are the typical codes and conventions of film trailers - what information is usually provided?

• short clips from film- fast paced editing and action/dramatic scenes/ set pieces
• text on screen
• social media/ website link
• music/ audio 
• release date 
• enigma and action codes 
• cast/ director 
• film review quotes 
• title 
• tagline
• narrative
• action codes 
• institutional info/logo 
• age certification

2) How are trailers usually distributed?

They are usually posted online on sites such as YouTube or IMDb.  

3) How does the Ill Manors trailer use film trailer conventions?

It contains short clips from the film that revolve around the characters ''Kirby'' and ''Chris''. There is fast paced editing and a soundtrack made by the director of the film, Ben Drew (Plan B). There is text on screen - film reviews from popular magazines like ''Time out'' and ''Q'', taglines, age certifications and social media links. 

4) Watch the trailer carefully and discuss how it might attract an audience. Firstly, think about who the target audience for Ill Manors might include. Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

The target audience for the film is 15-25 year olds (even though the age restriction is 18) , who are mostly male. This allows the audience to identify with the characters as they also fall into this age group and the narrative explores the problems and challenges that teenagers/young adults face. It also uses a soundtrack that was made by Plan B, to appeal to this particular audience. Plan B is known for ability to tell stories (of troubled individuals) through his grime/ rap music. The trailer uses narration to guide the audience through the narrative - Plan B acts like a mentor/ philosopher in a way to help the audience recognise that criminal activities such as drug dealing cannot be avoided sometimes due to the circumstances of someones life e.g Chris' character has been involved in the drug dealing business with Kirby, since he was a kid. This is also supported by the text on screen- in the beginning it reads ''we are all products of our environment.''  The trailer uses fast paced editing to mimic the feeling of an adrenaline rush. The trailer only reveals some aspects of the narrative- Chris and Kirby's stories- to attract the audience and encourage them to come and see the film just for its drug abuse/ dealing scenes. The main stars, Riz Ahmed and Ed Skrien are only seen in a few shots in the trailer. The trailer shows Chris and Kirby instead of the two main characters (Ed and Aaron) as their story is much easier to explain to audiences, in a small space of time. The name of Plan B's production company is displayed- ''PLAN B Enterprises''. 

5) How has the genre of the film been represented through characters, settings, lighting, colour, 

music/dialogue, camera shots/movements/angles and editing?
The film is a hybrid as belongs in the crime/drama genre. This is represented through the characters as there are several shots of them involved in criminal activities such as drug dealing/abuse and kidnapping. The fast paced editing also mimics the feeling of an adrenaline rush.